First Purchase in an Omnichannel World
Date & Time
Wednesday, November 13, 2019, 12:15 PM - 1:00 PM
Traditional methods for driving new-product trial and purchase, including retailtainment and product sampling, are losing influence as more consumers shop online and use delivery/pickup instead of walking in-store. In this presentation, Field Agent CEO Rick West and Josh Bruns from Kraft Heinz will describe how brands can incentivize shoppers to make “first purchases” and, in turn, use these real customer experiences to create demand for products online. The presentation will feature a case study showing how a leading brand is rethinking costly, imprecise methods for generating new-product trial and purchase, choosing instead to meet today’s shoppers exactly where they are.
- Learn how to omnichannel trends are undermining traditional efforts to drive new-product awareness, trial and purchase
- Learn how technology and social media are creating new avenues for reaching potential customers in more effective and efficient ways
- Learn how leading companies are using new methods to strengthen new-product launches and drive early sales
P2PX19 Session Tracks