Name
How LALA Shopper Marketers Create Multi-Dimensional Organizational Transparency
Date & Time
Wednesday, November 13, 2019, 11:35 AM - 12:05 PM
Laura Dickey Olga Yurovski
Description
At LALA, U.S., producer of top quality dairy brands, shopper marketing is not an afterthought, but a strategic growth enabler and a core marketing capability.  Laura Dickey, Sr. Shopper Marketing Manager will share the story of how her nimble, ambitious and resourceful team partners across the matrix create radical transparency and go to market faster than ever.
  • Learn why and how LALA embedded shopper marketing into the company’s S&OP process.
  • See what role marketing digital process transformation played in enabling multi-dimensional transparency with sales, brands, finance and agency partners.
  • Understand LALA’s approach to building a “Total Marketing System of record” to get a real-time, panorama view of their brands’ multi-channel activations.
Location Name
Learning Lab East
Full Address
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States
Organizational Alignment