Building Disruptive Retail Experiences for Net New Industries: The Case of Cannabis

Date & Time

Wednesday, November 13, 2019, 11:35 AM - 12:05 PM


Behind the scenes with Tokyo Smoke: Join Lacey Norton, VP, Retail and Andrew Lytwynec, VP USA Strategy, as they discuss navigating the intersection of brand and retail in a net new industry: cannabis.  In late 2018, cannabis was legalized across Canada, and soon to will be in new markets (like the USA and beyond). Learn how retailer and brand Tokyo Smoke (a Canopy Growth company) is leading the charge in this new eco-system and how they are establishing brand trust and loyalty in an emerging market, carving out new paths to purchase and creating in-store and online experiences that educate and delight.
  • How to take a trailblazer approach to a new industry in order to stand out and set the industry benchmarks for consumer expectations.
  • How to build a brand and not just a store, by earning and fostering trust through consumer interaction and education.
  • How to build a retail experience that allows consumers to shop differently - based on their knowledge and intent.

P2PX19 Session Tracks

The Future of Shopping