Name

Art Meets Science: How Digital Video Drives In-Store Dollars and Foot Traffic

Date & Time

Wednesday, November 13, 2019, 11:15 AM - 11:30 AM

Description

It's no secret that people love video content. In 2019, US adults spent an average of 22% of their day watching video. Imagine if you could use your most powerful branding tool to drive measured sales lifts across all of your retailers and products at scale?  

Join Risa Crandall, VP Brand Partnerships, to get a sneak peek of new data showcasing how Eyeview helps CPG and Retail marketers drive measurable, incremental sales online and offline by creating and delivering millions of data-driven personalized videos locally, to consumers at national scale.

3 Key takeaways:
  • Discover new research from NCSolutions that showcases how data-informed creative video ads can significantly impact the incremental sales of CPG products sold in store  
  • Learn how traditional shopper marketing tools like circulars are evolving with digital and personalized CRM data
  • Unearth new techniques to implement hyperlocal weather, retail, store-level offerings and more in with real-time creative learnings that drive purchase

P2PX19 Session Tracks

Data Pod