Name

PERSONALIZE THIS! The Power of Personalized Video to Drive Performance

Date & Time

Wednesday, November 13, 2019, 11:15 AM - 11:30 AM

Risa Crandall

Description

It's no secret that people love video content. In 2019, US adults spend an average of 22% of their day watching video. Imagine if you could use your most powerful branding tool to drive measured sales lifts across all of your retailers and products at scale?  Join Risa Crandall, VP Brand Partnerships, as she takes you through a hands-on experience that illuminates 'personalization within the context of video' and how video drives conversion, ROI and omni-shopping sales lift for brands. You will take on a fun Persona, and then select casting, CTAs, color schemes, etc. for your video ad that will ultimately compel your target audience (or your given Persona) to action!  And, you will actually see the video output of your creative decisions, in real-time!
 
3 Key takeaways:
  • Data-infused creative + media optimization drives performance
  • How to connect with consumers across mobile, desktop and connected TV to drive conversion
  • Personalized video advertising can help you align national or retail-specific tactics, to drive sales lift for your brand

Data Pod