Name

The Power of Retailer Location Data

Date & Time

Wednesday, November 13, 2019, 10:45 AM - 11:00 AM

Description

inMarket and Path to Purchase Institute have entered into a new partnership to provide exclusive consumer foot traffic reports to P2PI members. These reports will focus on trip frequency, consumer loyalty and dwell time at 30 major retail chains in the U.S., including Walmart, Kroger and Publix. 
In this informative session, inMarket will detail how the incredibly accurate consumer data was collected, how it's presented for P2PI members, and how brands and agencies of all kinds can use the data in order to make strategic business decisions and even impact the effectiveness of a variety of purchase driven initiatives.
  • How location data can be used to create accurate business forecasts.
  • How to spot inaccuracies in consumer location data.
  • How P2PI members can access and use location data to make business decisions.

P2PX19 Session Tracks

Data Pod