Using Augmented Reality to Communicate to Your Shopper
Date & Time
Wednesday, November 13, 2019, 10:45 AM - 11:00 AM
Whether it’s an in-store display or an e-commerce package, there is a limit to what you can communicate to your shopper. There is only so much graphic real estate, but brands have so much more to say. Shoppers are saying that they want engaging experiences. Augmented Reality is here, and the technology is changing more and more. This presentation is going to look at a case-study of the first display to engage shoppers through augmented reality… without the use of an app!
- Gain an understanding of the different types of augmented reality
- Learn about the barriers to using this technology and how to overcome those barriers
- A practical list of things to consider when executing an augmented reality experience
P2PX19 Session Tracks