Accelerating New Brands through E-Commerce
Date & Time
Wednesday, November 13, 2019, 10:40 AM - 11:25 AM
The evolution of the changing, "fast and fluid" shopper has led to a disconnect between shopper priorities and many CPG brands. This, coupled with the changing face of retail and the rise of e-commerce in CPG lays the foundation for this presentation, where emerging brand CMO of Oars & Alps along with Velocity's commerce experts will explore how successful brands and retailers are responding. In this case study session featuring specific Amazon examples from this direct to consumer (DTC) launch, hear about new ways that consumers are shopping and the new types of demands they are placing on brands.
- Understand your brand and where you fit in your shoppers' value orbit
- Recognize and adapt to different shopper journey paths and use technology to adapt to evolved shopper behavior
- Help retailers in new ways that support their needs while bolstering your brand to enable a win, win across the brand, retailer and shopper nexus
P2PX19 Session Tracks