Name

Say More with Less: How CVS is Rethinking the Store Experience to Engage Shoppers & Support Brand Marketers

Date & Time

Wednesday, November 13, 2019, 10:00 AM - 10:30 AM

Description

When it comes to retailers, there aren't many brands that have taken more drastic stances than CVS. From tobacco-free stores to eliminating retouching of models in their marketing communications, CVS has established itself as a brand that helps their customers on the path to better health. But what about their manufacturer partners? How does CVS effectively maintain its own brand voice while also allowing the brands they sell to connect to their shoppers? It's all starts with creating the right messaging strategy and design system that allows for this, and comes to life by adhering to this all the way to in-store execution.
 
In this session, attendees will learn:
  • How shoppers are currently shopping at CVS
  • How CVS is currently approaching this to create an effective and engaging shopping experience
  • How to navigate potential hurdles and challenges from all the key stakeholders - internal teams, manufacturer partners and even shoppers. 

P2PX19 Session Tracks

The Future of Shopping