Name

Walgreens: Combining Technology and the Human Touch to Improve the Customer Experience

Date & Time

Wednesday, November 13, 2019, 8:30 AM - 9:30 AM

Alyssa Raine

Description

Today’s consumers are rapidly evolving in how they self-identify, communicate, connect, and shop given advancements in technology. Yet core human needs, such as the desire to be part of a community and to be seen and loved for who you are, have not changed. That is why forward-thinking companies like Walgreens are accelerating transformation through leveraging their scale, their deep roots in local communities, their human touch, and their equity in health, to better meet the needs of today’s consumers.
 
In this presentation, acting chief marketing officer Alyssa Raine will discuss:
  • How Walgreens is keeping its customers front and center as it continues to innovate
  • Vision for the future, as a one-stop-shop for health, wellbeing and beauty needs
  • How the company is leveraging today’s digital tools to better meet the needs of consumers and building loyalty through personalized experiences
  • The power, timeliness, and timelessness of a story

Location Name

Quad Keynote Theater

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States

Keynote