Leveraging VR to Visualize and Evaluate Store Resets
Date & Time
Thursday, October 4, 2018, 1:00 PM - 1:45 PM
Today’s retailers and manufacturers are no different from those in years past. They want to create the right in-store arrangements and product assortments that will resonate with shoppers in the most efficient way possible.
What is different are the innovative solutions to solve these in-store challenges. In this session, you’ll hear from representatives on both the category and buyer sides for The Coca-Cola Co. and Walgreens as they present a real-life example of how virtual reality retail simulations from InContext Solutions became an invaluable tool in the planning and execution of a category reset.
Learn How Coca-Cola and Walgreens leveraged VR to work faster and more efficiently.
Discover how VR helped visualize new ideas, provided better insights and mitigated risk before investing in expensive physical store changes.
Explore how they improved collaboration and communication between merchant, vendor and space management teams to achieve in-store success.
Track Type - P2PX
AI, VR & Beyond