Name

How Clorox Delivers Compelling Shopper Content in the Age of Voice

Date & Time

Wednesday, October 3, 2018, 2:15 PM - 3:00 PM

Description

Voice adoption and penetration in the marketplace has rapidly expanded, with millions of smart speakers sold during holiday 2017 and beyond. Voice is the next frontier for brands to connect with consumers and turn them into shoppers. Clorox has joined the conversation with the launch of the “Clorox Clean” Alexa skill. Clorox and TPN will share how brands should be thinking about voice in the context of the shopper's journey and insights on ways to test this new medium to drive shoppable moments.

Attendees will:

  • Explore the role of the brand in the voice environment, and how this should inform shopper strategies.

  • Learn how to think about voice as a channel within your larger shopper marketing mix.

  • Look into the future of the voice landscape and the exciting opportunities it will create for shopper marketers.

Partner

Seminar Track

Track Type - P2PX

The Future of Shopping