Celebrating the Seasons Through Storytelling Shopper Marketing

Date & Time

Wednesday, October 3, 2018, 2:15 PM - 3:00 PM


There are multiple seasonal buying occasions, traditions and behaviors that brands can utilize to take a targeted approach to reaching their shoppers. By leveraging shopping insights and using effective storytelling, brands can create unique touchpoints to motivate shoppers through these seasonal buying occasions.

Attendees will:

  • Dive into the shopper¬†journey through the seasons.

  • Learn the role of the digital shopper in order to target the right message, at the right time and to the right customers.

  • Finding new locations for disruptive points of sale and compelling merchandising to drive conversion.


Seminar Track

Track Type - P2PX

P2P Disruption