Planning for the Unplanned: Driving the Future of Impulse

Date & Time

Wednesday, October 3, 2018, 10:30 AM - 11:00 AM


Digital has fundamentally transformed the way shoppers fulfill their needs and how they purchase products. The digital shelf and the speed of e-commerce fulfillment options pose a unique challenge and opportunity to rethink traditional impulse shopping behavior and the brands that counted on that to build their businesses in-store.

Attendees will:

  • Discover the drivers of change for impulse shopping in an omnichannel marketplace.

  • Learn the evolving definition of an opportunity for the “unplanned purchase.”

  • Explore best-in-class strategies for influencing impulse along the path to purchase with current retailer capabilities, plus the opportunities for influencing impulse for the shoppers of tomorrow.


Seminar Track

Track Type - P2PX

P2P Disruption