Planning for the Unplanned: Driving the Future of Impulse
Date & Time
Wednesday, October 3, 2018, 10:30 AM - 11:00 AM
Digital has fundamentally transformed the way shoppers fulfill their needs and how they purchase products. The digital shelf and the speed of e-commerce fulfillment options pose a unique challenge and opportunity to rethink traditional impulse shopping behavior and the brands that counted on that to build their businesses in-store.
Discover the drivers of change for impulse shopping in an omnichannel marketplace.
Learn the evolving definition of an opportunity for the “unplanned purchase.”
Explore best-in-class strategies for influencing impulse along the path to purchase with current retailer capabilities, plus the opportunities for influencing impulse for the shoppers of tomorrow.
Track Type - P2PX