Partnership Programming: How to Make It Work for All

Date & Time

Wednesday, October 3, 2018, 3:30 PM - 4:00 PM


Everyone has a holiday party, and there are a lot of holiday options. How do you develop a compelling holiday offering that is relevant to retailers as well as shoppers? The holiday program developed by Mondelez, Dr Pepper Snapple Group and Target was able to create a unique offering that brought great brands and products to life at Target. The effort combined traditional shopper marketing tactics as well as non-traditional tactics with Evite.

 Attendees will:

  • Discover how Mondelez and Dr Pepper Snapple Group go about developing a successful and collaborative partnership program.

  • Learn how to reach shoppers when they are exploring options online and how to close the deal in-store.

  • Explore how to create a compelling program for a retailer like Target to drive cross-category sales through inspirational programming.


Seminar Track

Track Type - P2PX

Shopper Marketing Strategy