Name

The Power of Social Advocacy

Date & Time

Wednesday, October 3, 2018, 1:00 PM - 1:45 PM

Description

Learn how Coca-Cola successfully partnered with Meijer and shipt (Meijer’s delivery partner) to implement an integrated sports marketing campaign that not only engaged the targeted shoppers through social advocacy but also delivered a meaningful interactive experience. The pre-event planning delivered a multifaceted program that included POS in Meijer stores, a digital microsite, social extensions including utilization of CBS sideline reporter Allie La Force, and the experiential execution of the Coca-Cola Kitchen.

Attendees will:

  • Learn the key best practices Coca-Cola used at Meijer to deliver a successful sports marketing social media campaign.

  • Understand how to connect retail, food and sports marketing to drive shopper engagement and sales.

  • Explore how to deliver and measure a multifaceted sports marketing program with traditional and nontraditional extensions and experiences.

Partner

Seminar Track

Track Type - P2PX

Shopper Marketing Strategy