OPENING KEYNOTE SESSION
Wednesday, November 13, 2019
Walgreens: Combining Technology and the Human Touch to Improve the Customer Experience
8:30 AM - 9:30 AM
<div>Today’s consumers are rapidly evolving in how they self-identify, communicate, connect, and shop given advancements in technology. Yet core human needs, such as the desire to be part of a community and to be seen and loved for who you are, have not changed. That is why forward-thinking companies like Walgreens are accelerating transformation through leveraging their scale, their deep roots in local communities, their human touch, and their equity in health, to better meet the needs of today’s consumers.</div> <div> </div> <div>In this presentation, acting chief marketing officer Alyssa Raine will discuss:</div> <ul><li>How Walgreens is keeping its customers front and center as it continues to innovate</li> <li>Vision for the future, as a one-stop-shop for health, wellbeing and beauty needs</li> <li>How the company is leveraging today’s digital tools to better meet the needs of consumers and building loyalty through personalized experiences</li> <li>The power, timeliness, and timelessness of a story</li> </ul>
Acting CMO & Divisional VP, Brand Marketing
Alyssa Raine is Acting CMO and Divisional VP, Brand Marketing at Walgreens. She has led marketing at a variety of organizations, from start-ups to 100-year-old brands, and has a passion for unlocking business growth through delighting consumers and making a meaningful impact in their lives. Raine has lived in five countries and ten US cities is one of Fortune’s Most Powerful Women Next Gen three years in a row, and graduated with honors from Harvard Business School. She lives in Chicago, IL, with her husband and three children.