FULL AGENDA
We have built a world-class agenda with the content you need to connect with your customers all along the path to purchase. Check out what we currently have on the schedule and continue to check back for agenda updates! 
Wednesday, November 13, 2019
8:00 AM - 5:00 PM
P2PX Campus Hours
8:30 AM - 9:30 AM
Keynote Session
Walgreens: Combining Technology and the Human Touch to Improve the Customer Experience
10:00 AM - 10:30 AM
Omnicommerce Excellence
The Wild West of E-Commerce: How to Survive & Thrive in the New World of Omnichannel Retail
Organizational Alignment
Building a Best-in-Class E-Commerce Capability - Strategic Imperatives E-Commerce Leaders Embrace to Win
The Future of Shopping
Say More with Less: How CVS is Rethinking the Store Experience to Engage Shoppers & Support Brand Marketers
10:40 AM - 11:25 AM
Omnicommerce Excellence
Accelerating New Brands through E-Commerce
Organizational Alignment
The Coca-Cola Way of Shopper Marketing 2.0
The Future of Shopping
The Blurred Lines of Retail: Embracing the Opportunity
10:45 AM - 11:00 AM
Data Pod
The Power of Retailer Location Data
Tech Pod
Using Augmented Reality to Communicate to Your Shopper
11:15 AM - 11:30 AM
Data Pod
Art Meets Science: How Digital Video Drives In-Store Dollars and Foot Traffic
Tech Pod
Better Behavior Predictions through Better Behavior Testing
11:35 AM - 12:05 PM
Omnicommerce Excellence
Amazon 2018 - 2019 Recap & Predictions - What Does the Future Hold?
Organizational Alignment
How LALA Shopper Marketers Create Multi-Dimensional Organizational Transparency
The Future of Shopping
Building Disruptive Retail Experiences for Net New Industries: The Case of Cannabis
12:00 PM - 6:00 PM
Spa Experience sponsored by inMarket
12:15 PM - 12:30 PM
Data Pod
Data Just Got Real
Tech Pod
How to Leverage Voice on the Path to Purchase
12:15 PM - 1:00 PM
Omnicommerce Excellence
First Purchase in an Omnichannel World
Organizational Alignment
The Evolving Role of the Shopper Marketing Agency
The Future of Shopping
Retail Re-Emerging
12:45 PM - 1:00 PM
Data Pod
Leveraging Verified Buyers & Geolocation to Improve Impact along the Path 2 Purchase
Tech Pod
How to Leverage the Cloud to Transform and Reimagine Your Business
1:30 PM - 2:00 PM
Best-in-Class Shopper Engagement
Digital Loyalty in Brick & Mortar Retailing
Omnicommerce Strategy
From Cookies to Context: Meaningful Connections for Engaged Shoppers
Technology Innovation
The Pixar Theory & The Coming Waves Of Technology
2:00 PM - 2:45 PM
Epic Dessert Experience sponsored by Catalina
2:10 PM - 2:55 PM
Best-in-Class Shopper Engagement
A Path to Purchase Audit: How to & How Not to Engage Your Shopper
Omnicommerce Strategy
Retail Intel: Progress Reports on 5 Top Chains
Technology Innovation
Taking Steps to "Future-Proof" Your Brand in the Retail Environment
3:05 PM - 3:35 PM
Best-in-Class Shopper Engagement
Conversational Commerce: Creating an Authentic 1:1 Conversation with Your Next Best Customer
Omnicommerce Strategy
Retail E-Commerce Marketing for CPGs
Technology Innovation
Hacking Retail + Cross-Industry Innovation
3:45 PM - 4:15 PM
Best-in-Class Shopper Engagement
Leveraging Consumer & Shopper Insight to Drive Relevant Connection
Technology Innovation
Learning Lab Session #8
4:30 PM - 5:00 PM
Campus Happy Hour
5:00 PM - 7:30 PM
Women of Excellence Awards Reception
Thursday, November 14, 2019
8:00 AM - 9:00 AM
Continental Breakfast
8:00 AM - 1:00 PM
Spa Experience sponsored by inMarket
8:00 AM - 2:00 PM
P2PX Campus Hours
8:15 AM - 9:00 AM
Keynote Session
My Life as an Actor and Entrepreneur & "Finding Your Why"
9:30 AM - 10:00 AM
Insights & Analytics Strategies
Finding Your Customers in The 2020 New Data Economy Without Getting Sued, Fined Or Fired!
Retailers as Media Companies
Who’s Who in Retail Media: Navigating the Evolving Landscape
Shopper Strategies
Celebrating 25 Years of DOT Excellence
10:10 AM - 10:40 AM
Insights & Analytics Strategies
The Anatomy of Irresistibility
Retailers as Media Companies
Ahold Delhaize
Shopper Strategies
How to Drive Profitable Sales with Waste
10:45 AM - 11:00 AM
Data Pod
How to Better Navigate the Digital Shopper Marketing World
10:50 AM - 11:20 AM
Insights & Analytics Strategies
How Tyson Turned Measurement Results into Shopper Marketing Performance Improvement
Retailers as Media Companies
Kroger Precision Marketing
Shopper Strategies
Primo Water—How A Challenger Brand Is Winning At Retail
11:15 AM - 11:30 AM
Data Pod
Data Learning Pod: Topic #6
11:30 AM - 12:00 PM
Insights & Analytics Strategies
The Why Behind the Buy: Using Behavioral Research to Optimize New Products
Retailers as Media Companies
Best Practices for Working Successfully with Retail Media
Shopper Strategies
Growing Teavana at Target with a Tea Party
12:15 PM - 1:00 PM
Keynote Session
Digital Mastery: A Roadmap For Transformation in The Age Of The Customer