Laura Nicklin is a seasoned market researcher with extensive experience in research consulting and storytelling with Fortune 500 clients. Within EnsembleIQ, she oversees a team of senior-level research consultants and partners with the Path to Purchase Institute to provide business intelligence relevant to brands, agencies, and retailers in the shopper marketing industry. Nicklin has worked closely with hundreds of clients in consumer goods manufacturing, retail, technology, and agencies to understand their business goals and design research programs to inform their decisions.
Prior to EIQ Research Solutions, Nicklin led a research team at Maritz Research and was responsible for the design and execution of customer experience programs within the retail and hospitality industries. She has also worked in product development research with several large CPG manufacturers.
Nicklin holds a Master of Marketing Research (MMR) degree from Southern Illinois University and has over 17 years of experience in the market research field.