Ellen Stiffler has over 15 years of marketing to shopper experience, working in both supplier and agency roles. Current responsibilities include the oversight of all national retail account activity for Bacardi USA and American Pet Nutrition.
While at MARS she has held domestic and international roles on both retainer-driven businesses and project-based businesses. Her experience includes working with leading brands such as Hallmark, T-Mobile, Johnson&Johnson, Universal Studios, Coleman and Sazerac. She has supported each of these accounts in various capacities, including the planning, development, and execution of shopper-centric marketing initiatives, cross-category platforms, new item launches, research support and client relationship building. Direct retail experience includes: Walmart, Sam's Club, CVS, Walgreens, Kroger, regional grocers, and independent AB distributors.
Stiffler holds an MA from the University of Arkansas.