Arthur Sevilla (@arthursevilla) is Pinterest's CPG vertical strategy lead. Committed to inspiring brands to think beyond media metrics and value the context of consumer engagement, Sevilla is a passionate brand builder. Before joining Pinterest, Sevilla spent a decade at Kraft Foods and Mondelēz International, in global equity and innovation roles within the grocery and confectionary categories. Most recently he was a director of global e-commerce where he set the strategic roadmap for the 2020 ambition of $1B in revenue and executed Oreo Colorfilled, the first DTC activation for the iconic brand. He lives in NYC with his wife and currently is saving ideas about dinner party recipes and a Southeast Asia trip.