Director of Retail Marketing
Partners + Napier
Greg specializes in CPG marketing, consumer promotion and path-to-purchase marketing. He works across traditional and non-traditional retail scenarios to drive traffic, engagement, choice, affinity and loyalty. Smith has led Effie-winning retail marketing campaigns, developed and commercialized a patent-pending digital retail marketing tool and led shopper marketing and promotional efforts for clients including Keurig Green Mountain, Nestlé, Heinz, Clorox, Saputo Dairy Foods, Georgia-Pacific and Kellogg's.