Name
Pain Points Millennial Moms Want Brands to Solve
Date & Time
Thursday, October 4, 2018, 8:30 AM - 9:00 AM
Katherine Wintsch
Description
The largest generation in history is stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial mothers do almost everything differently when it comes to the way they plan, shop and buy for their households. 
 
This thought-provoking address has implications for the virtually everyone involved in FMCPG marketing. In it, Wintsch, who has developed mom-focused solutions for brands ranging from Walmart, Johnson & Johnson and Unilever to Kellogg's, Kimberly-Clark and Playskool, will explain how a better understanding of millennial moms and their brands can transform bold insights into bold ideas. 
 
Attendees will:
  • Discover how to leverage research tools to crack the code with millennials. 
  • Learn to push beyond marketing messages and deliver true utility. 
  • Explore how consumer-led, retail relevant innovation to meet the needs of the modern family life. 
Location Name
Exhibit Hall A, Keynote Theater
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Keynote