Today's mobile-first society has fundamentally shifted consumer behavior. As a result, consumers have more choices than ever before for where to discover and purchase products and services. In this session, Dave Sommer, Director of CPG, Shopper Marketing and E-Commerce at Facebook, will discuss how CPG and retail brands can navigate the disruption and drive business results in the new mobile world.
Attendees will learn:
Major consumer media consumption and creative shifts happening in the age of mobile.
The challenges and opportunities that CPGs face as a result of mobile-first disruption.
How Facebook is helping CPGs take advantage of these consumer shifts to drive business outcomes.