The New Digital Imperative: Customer-Obsession Through Data-Led Personalized Experiences
Date & Time
Wednesday, October 3, 2018, 8:15 AM - 9:00 AM
In a world where customers hyper-adopt (and hyper-abandon) brands at the drop of a hat, the key to successfully winning, serving and retaining customers is obsessing about the buyer's journey.
But there's a catch: organizations are still using out-of-touch methods that no longer add perceivable value to the customer's path to purchase.
In this valuable session, Witcher will cover consumer-oriented, cross-vertical topics such as e-commerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies and conversion optimization.
- Explore what matters, what doesn't and what actually causes customers to shop the way they do.
- Learn how Forrester defines customer-obsession and why most companies fail to get it right.
- Discover the thorny fundamentals, tactical actions, technical investments and non-technical steps that are needed to win today's digitally-savvy shoppers.
Exhibit Hall A, Keynote Theater
Minneapolis Convention Center