Name
The New Digital Imperative: Customer-Obsession Through Data-Led Personalized Experiences
Date & Time
Wednesday, October 3, 2018, 8:15 AM - 9:00 AM
Brendan Witcher
Description
In a world where customers hyper-adopt (and hyper-abandon) brands at the drop of a hat, the key to successfully winning, serving and retaining customers is obsessing about the buyer's journey. 
 
But there's a catch: organizations are still using out-of-touch methods that no longer add perceivable value to the customer's path to purchase. 
 
In this valuable session, Witcher will cover consumer-oriented, cross-vertical topics such as e-commerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies and conversion optimization. 
 
Attendees will: 
  • Explore what matters, what doesn't and what actually causes customers to shop the way they do. 
  • Learn how Forrester defines customer-obsession and why most companies fail to get it right. 
  • Discover the thorny fundamentals, tactical actions, technical investments and non-technical steps that are needed to win today's digitally-savvy shoppers. 
Location Name
Exhibit Hall A, Keynote Theater
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Keynote