Ray Langton - Saputo
Gregory Smith - Partners + Napier
Carol Heyducek - Wakefern Food Corporation
Shopper marketing success seems reserved for the big volume, multi-brand portfolio manufacturers. But that’s not the case. This presentation will explain the long-term shopper marketing strategy that Saputo Dairy Foods USA used to play big with its regional cottage cheese brand, Friendship Dairies, and its retail partners. This collaboration led to an Effie-winning shopper marketing collaboration with its most important retail partner.
Learn a strategy to earn big collaboration opportunities with key retailers as a small brand.
Understand how digital shopper marketing tools help level the playing field.
Discover how to build a winning program once you have a seat at the table.