Join the Brand: Understanding Brand Communities and the Need to Belong
Date & Time
Thursday, October 4, 2018, 10:30 AM - 11:00 AM
Norty Cohen

Walk into any coffee shop and you’ll see them: joiners. Brand enthusiasts who have moved to the next level. They’ve badged their laptop, permanently. The phenomenon is growing, whether it be laptops or tattoos, social handles or branded clothing – the movement is on. Brand loyalists are identifying with brands so distinctively, they are branding themselves with its qualities.

New 2018 research explores the quantitative data of fans and superfans. In this session, the presenter will share quantitative statistics with real-life examples of what makes these brand ambassadors tick and what the best practices are for moving fans into super fandom.

Attendees will:

  • Discover what makes superfans. What is in their DNA. Who these people are who transform their identity.

  • Find the steps marketers should take to escalate their loyal relationships into brand communities.  

  • Explore what we can learn from the early adopters.

Location Name
M100 I
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Seminar Track