Will Shoppable Mobile Ads Take the Store Out of the Store?
Date & Time
Thursday, October 4, 2018, 2:15 PM - 2:45 PM
Rachel Pasqua

Mobile creative is evolving fast, enabling consumers to engage directly with brands. From browsing inventory to reviewing product features, it’s now possible to fully complete a purchase within the confines of a mobile-ad unit. With ads providing such a robust mobile shopping experience, will in-store sales decline further? Will brands’ zeal for measuring foot traffic decline? Is your paid media now owned media? This session will redefine e-commerce, as ads can now take the store experience out of the actual store.


Attendees will:

  • Explore the Insights into the emerging ecosystem of in-ad payments.

  • Look at the strategies for designing a successful in-ad e-commerce experience.

  • Learn how Movement Science insights and location can predict human intent and motivation, and how it can be used to successfully shape targeting, messaging and creative.

Location Name
L100 H
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Seminar Track