Name
Moment Targeting for Engagment, Store Traffic & Sales: A Case Study
Date & Time
Thursday, October 4, 2018, 10:30 AM - 11:00 AM
Lauren Ruis Scott Swanson
Description

Today’s consumers are easier to reach but harder than ever to influence – unless you know how to predict the most receptive and relevant moments along the path to purchase. This session will present Mars Wrigley’s moment-targeting strategy and its impact on engagement, store traffic and confectionary product sales in c-stores nationally. Mars Wrigley will be joined by Aki Technologies, the moment marketing science platform that powered more than a dozen campaigns for Mars Wrigley brands including M&M's, Snickers, Twix and Alert.

Attendees will:

  • Discover how to identify the most receptive and relevant moments in the path to purchase.

  • Explore how to optimize and craft creative based on consumer mindset during a given moment.

  • Learn how optimizing ad format by moment can impact specific objectives/metrics for engagement, traffic and sales.

Location Name
L100 H
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Seminar Track
So-Lo-Mo