How an Omnichannel Approach Drove Results for the Eggo Waffle Bar Truck
Date & Time
Thursday, October 4, 2018, 10:30 AM - 11:00 AM
Whitney Cooper Crystal Putnam

Generations of consumers have grown to love the Eggo brand. Consumer research revealed that while moms love giving their kids Eggo waffles, they crave inspiration beyond the breakfast table. This insight created the Eggo Waffle Bar Truck. Based in versatility and creativity, the goal of the truck was to create new usage occasions with unique ideas and grow shopping carts.


Kellogg activated social influencers to bring new ideas to life. By using data to understand key timing for content amplification, and by partnering with iconic brands, this created an exclusive omnichannel experience for Walmart that resulted in double-digit growth for Eggo in Walmart.

Attendees will:

  • Learn how a consumer research insights created a unique experience for a customer base that was craving inspiration.

  • Look at the full 360-degree approach to create a seamless omnichannel experience for customers.

  • Understand the importance of influencer marketing and how it drove new ideas and bottom-line results.
Location Name
L100 F
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Seminar Track