The Future of Brand Loyalty: How to Inspire Loyalty for the Shopper of Tomorrow
Date & Time
Thursday, October 4, 2018, 10:30 AM - 11:00 AM
Steve Miglieri

Brands need to rethink customer loyalty. Loyalty programs have become stale. Points, currency, miles and other forms of loyalty rewards have become saturated to the point where they are no longer a differentiator for customers. Brands will need to find new ways to build their customer base. As consumers become more sophisticated, how do you inspire loyalty beyond traditional programs, and at scale? The founder and CEO of Narvar will share strategies and examples of retailers on the right path.

Attendees will:

  • Explore examples of brands including Sephora, Dollar Shave Club and Patagonia that are killing it with loyalty today.

  • Learn how brands can create a strategy to inspire long-term loyalty, especially for online-only brands or brands focused on building their online presence.

  • Gain tips for using technology, from chatbots to voice to social media, to engage consumers in a meaningful way.

Location Name
M100 B
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Seminar Track