Celebrating the Seasons Thorugh Storytelling Shopper Marketing
Date & Time
Wednesday, October 3, 2018, 2:15 PM - 3:00 PM
Lena Lewis Hannah McKee

There are multiple seasonal buying occasions, traditions and behaviors that brands can utilize to take a targeted approach to reaching their shoppers. By leveraging shopping insights and using effective storytelling, brands can create unique touchpoints to motivate shoppers through these seasonal buying occasions.

Attendees will:

  • Dive into the shopper’s journey through the seasons.

  • Learn the role of the digital shopper in order to target the right message, at the right time and to the right customers.

  • Finding new locations for disruptive points of sale and compelling merchandising to drive conversion.

Location Name
L100 H
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Seminar Track