Consumer behavior and media consumption are constantly evolving, but grocery retailers still depend on traditional avenues to distribute weekly ad promotions. Price Chopper realized it needed to begin the digital journey and accelerate digital adoption. In partnership with Oracle Data Cloud, Price Chopper harnessed the power of data to better understand how to drive merchandising and marketing decisions. The goal was not only to drive incremental sales lift, but understand how digital media can support and optimize the weekly ad media mix. To test this, Price Chopper conducted an e-circular campaign to determine if digital media should be expanded and added to the marketing mix as a chain-wide initiative.
Learn about Price Chopper’s digital and e-circular journey.
Discover how the retailer harnessed the power of data to provide relevant offers for its shoppers.
Hear the results from this test campaign.