Name
Partnership Programming: How to Make It Work for All
Date & Time
Wednesday, October 3, 2018, 3:30 PM - 4:00 PM
Jennifer Mason Steve McGowan Jazmine Chase Susan Dolan
Description

Everyone has a holiday party, and there are a lot of holiday options. How do you develop a compelling holiday offering that is relevant to retailers as well as shoppers? The holiday program developed by Mondelez, Dr Pepper Snapple Group and Target was able to create an unique offering that brought great brands and products to life at Target. The effort combined traditional shopper marketing tactics as well as non-traditional tactics with Evite.

 Attendees will:

  • Discover how Mondelez and Dr Pepper Snapple Group go about developing a successful and collaborative partnership program.

  • Learn how to reach shoppers when they are exploring options online and how to close the deal in-store.

  • Explore how to create programming that is compelling to a retailer such as Target to drive cross-category sales through inspirational programming.

Location Name
L100 E
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Seminar Track
Shopper Marketing Strategy