In today’s zero-based growth environment, every marketing dollar you have needs to work harder than ever before. There are increased competitive pressures and limited marketing budgets. We’ll take the audience through a real-world example of how in 2018 American Pet Nutrition prioritized investments and path-to-purchase activity for its Supreme Source brand with the accounts most critical to driving growth.
Learn how American Pet Nutrition classified and prioritized its key customers.
Discover how to make smart investments against your key customers.
Understand how to maximize path-to-purchase activity to drive critical growth.