How do you build a shopper marketing function within an organization to drive tangible results? Your organization needs to bridge sales, marketing, product management and category insights. Learn how one organization turned a small investment in shopper programs into a robust shopper marketing department – transforming its approach to building an integrated marketing plan.
Learn how to ensure shopper marketing is part of the complete marketing mix with dedicated budgets, teams and goals.
Discover that shoppers are everywhere and their purchase journey is fluid. Reinforce that shopper-centric thinking and a shopper-centric corporate culture is critical for success within brand and leadership teams.
Learn that corporate size does not matter; commitment to shopper structure, resources and solving business challenges does matter.