The consumer journey has changed. No longer is a linear journey relevant or effective. To be successful, retailers and brands need to place themselves, and their story, wherever and whenever consumers are ready to engage. This means unlocking consumer buying data, consumption habits and behaviors, and then strategically introducing ideas and technologies into the activities and moments that make up consumers’ lives. This session will unpack a process for creating and distributing meaningful content to a multitude of experiences through the power of emerging technologies.
- Discover how retailers and brands are placing their stories wherever and whenever consumers are ready to engage.
- Understand how to unlock consumer buying data, consumption habits and behaviors to drive consumers along new path-to-purchase journeys.
- Learn how to strategically introduce ideas and technologies into the activities that make up consumers' lives - and achieve true, transformative effects.