The consumer journey has changed. No longer is a linear journey relevant or effective. To be successful, retailers and brands need to place themselves, and their story, wherever and whenever consumers are ready to engage. This means unlocking consumer buying data, consumption habits and behaviors, and then strategically introducing ideas and technologies into the activities and moments that make up consumers’ lives. This session will unpack a process for creating and distributing meaningful content to a multitude of experiences through the power of emerging technologies.