Empathy & Virtual Reality: Unlocking Deep Human Insights with Emerging Technology
Date & Time
Wednesday, October 3, 2018, 2:15 PM - 3:00 PM
Hugh  Boyle

The requirement for shopper marketing agencies to be accountable for the performance has never been greater. Big data and retailer analytics have been a crucial factor in making this possible. New data sources and platforms, like the 'Empathy Lab', can be used to combine deep human insights with emerging technologies to create world-class shopper marketing campaigns. 

Attendees will:

  • Learn how research platforms like the ‘Empathy Lab’ can uncover more authentic shopper insights.

  • Understand how the use of immersive VR retail environments and spatial eye-tracking technology provides an unprecedented level of user testing.  

  • How Heineken is now using augmented reality to transform its retailer sell-in process.

Location Name
M100 B
Full Address
Minneapolis Convention Center
Minneapolis, Minnesota
United States
Seminar Track