Building Your Brand

Why you should attend:
  • Learn how to create a brand that customers love. 
  • Explore how small brands can make a big impact.
  • Understand how new categories are driving growth.
Tuesday, October 2, 2018
7:00 AM - 4:30 PM
On-Site Registration & Badge Pick-Up
Mezzanine Lobby
7:00 AM - 4:30 PM
8:00 AM - 4:30 PM
E-Commerce Symposium: Engaging the Always On Shopper
L100 F
8:00 AM - 4:30 PM
10:30 AM - 7:00 PM
Retail Academy
Exhibit Hall A
10:30 AM - 7:00 PM
12:00 PM - 4:00 PM
Design of the Times Judging
Exhibit Hall A
12:00 PM - 4:00 PM
1:00 PM - 4:30 PM
When Women Lead Symposium
L100 H
1:00 PM - 4:30 PM
Wednesday, October 3, 2018
7:00 AM - 4:30 PM
On-Site Registration & Badge Pick-Up
Mezzanine Lobby
7:00 AM - 4:30 PM
8:15 AM - 9:00 AM
The New Digital Imperative: Customer-Obsession Through Data-Led Personalized Experiences
Exhibit Hall A, Keynote Theater
8:15 AM - 9:00 AM
8:15 AM - 9:30 AM
Keynote Addresses
Exhibit Hall A, Keynote Theater
8:15 AM - 9:30 AM
9:00 AM - 9:30 AM
Driving Sales in a Mobile World
Exhibit Hall A, Keynote Theater
9:00 AM - 9:30 AM
9:30 AM - 5:00 PM
Exhibit Hall & Design of the Times Gallery Hours
Exhibit Hall A
9:30 AM - 5:00 PM
10:30 AM - 11:00 AM
Retail Bricks & Clicks
Re-Imagining Retail: How to Attract, Engage, Execute & Measure
L100 F
10:30 AM - 11:00 AM
Insights to Activation
"Not Your Father's Shopping Cart"… Tracking Technology's Impact on the Shopper Space
M100 B
10:30 AM - 11:00 AM
The Future of Shopping
Gen Z and the Evolution of Experience
M100 I
10:30 AM - 11:00 AM
P2P Disruption
Planning for the Unplanned: Driving the Future of Impulse
L100 H
10:30 AM - 11:00 AM
Shopper Marketing Strategy
Growing Your Business Through Excellence in Shopper Marketing Collaboration
L100 E
10:30 AM - 11:00 AM
1:00 PM - 1:45 PM
Retail Bricks & Clicks
You Want Me to Buy Where? Creating Success in Unexpected Retail Channels
L100 F
1:00 PM - 1:45 PM
Insights to Activation
Keeping the Magic Alive in Anniversary Programs
L100 B
1:00 PM - 1:45 PM
Shopper Marketing Strategy
The Power of Social Advocacy
L100 E
1:00 PM - 1:45 PM
P2P Disruption
The Missing Middle: Insight Driven Shopper Media
L100 H
1:00 PM - 1:45 PM
The Future of Shopping
AI's Collision with Commerce
M100 I
1:00 PM - 1:45 PM
1:00 PM - 6:30 PM
Grocerant Solutions Summit (separate ticket required)
M100 E
1:00 PM - 6:30 PM
2:15 PM - 3:00 PM
The Future of Shopping
How Clorox Delivers Compelling Shopper Content in the Age of Voice
L100 B
2:15 PM - 3:00 PM
P2P Disruption
Celebrating the Seasons Thorugh Storytelling Shopper Marketing
L100 H
2:15 PM - 3:00 PM
Retail Bricks & Clicks
Price Chopper's Circular E-volution
L100 F
2:15 PM - 3:00 PM
Shopper Marketing Strategy
How to Spend Smarter When You Can't Spend Bigger
L100 E
2:15 PM - 3:00 PM
Insights to Activation
Empathy & Virtual Reality: Unlocking Deep Human Insights with Emerging Technology
M100 B
2:15 PM - 3:00 PM
3:30 PM - 4:00 PM
P2P Disruption
Digital Disruption of Grocery: Beyond the Endcap
L100 H
3:30 PM - 4:00 PM
Shopper Marketing Strategy
Partnership Programming: How to Make It Work for All
L100 E
3:30 PM - 4:00 PM
Retail Bricks & Clicks
It Takes Two: The Auspicious Marriage of Environmental Design & Retail Communications
L100 F
3:30 PM - 4:00 PM
Insights to Activation
Delivering Measurable Results for Today's Retail Environment
M100 B
3:30 PM - 4:00 PM
The Future of Shopping
Face Forward:  The Future of Facial Recognition in Driving Shopper Loyalty
M100 I
3:30 PM - 4:00 PM
5:00 PM - 7:00 PM
P2PI's Women of Excellence Awards & Reception
Exhibit Hall A, Keynote Theater
5:00 PM - 7:00 PM
Thursday, October 4, 2018
7:00 AM - 2:30 PM
On-Site Registration & Badge Pick-Up
Mezzanine Lobby
7:00 AM - 2:30 PM
8:00 AM - 4:00 PM
Grocerant Solutions Summit (separate ticket required)
M100 E
8:00 AM - 4:00 PM
8:15 AM - 9:30 AM
Keynote Addresses
Exhibit Hall A, Keynote Theater
8:15 AM - 9:30 AM
8:30 AM - 9:00 AM
Pain Points Millennial Moms Want Brands to Solve
Exhibit Hall A, Keynote Theater
8:30 AM - 9:00 AM
9:00 AM - 9:30 AM
Ahold Delhaize USA: Why 'Better Together' Should Matter to You
Exhibit Hall A, Keynote Theater
9:00 AM - 9:30 AM
9:00 AM - 3:15 PM
Exhibit Hall & Design of the Times Gallery Hours
Exhibit Hall A
9:00 AM - 3:15 PM
10:30 AM - 11:00 AM
Loyalty & Personalization
The Future of Brand Loyalty: How to Inspire Loyalty for the Shopper of Tomorrow
M100 B
10:30 AM - 11:00 AM
Omnichannel Solutions
How an Omnichannel Approach Drove Results for the Eggo Waffle Bar Truck
L100 F
10:30 AM - 11:00 AM
So-Lo-Mo
Moment Targeting for Engagment, Store Traffic & Sales: A Case Study
L100 H
10:30 AM - 11:00 AM
AI, VR & Beyond
Virtual Verizon Express: Redefining "Agile" Research
L100 E
10:30 AM - 11:00 AM
Building Your Brand
Join the Brand: Understanding Brand Communities and the Need to Belong
M100 I
10:30 AM - 11:00 AM
1:00 PM - 1:45 PM
So-Lo-Mo
Retailer Performance Marketing – Moving Cases with Data, Content and Technology
L100 H
1:00 PM - 1:45 PM
Loyalty & Personalization
You Had Me at ROI: Personalizing the Media Mix for Maximum Impact
M100 B
1:00 PM - 1:45 PM
AI, VR & Beyond
Leveraging VR to Visualize and Evaluate Store Resets
L100 E
1:00 PM - 1:45 PM
Building Your Brand
How Small Brands Can Play Big in Shopper Marketing
M100 I
1:00 PM - 1:45 PM
Omnichannel Solutions
Leveraging Brand Assets to Create Customer Connections & Drive Sales
L100 F
1:00 PM - 1:45 PM
2:15 PM - 2:45 PM
Omnichannel Solutions
Celebrating Success Without the Hard Sell
L100 F
2:15 PM - 2:45 PM
Loyalty & Personalization
Sharpening the Impact of Shopper Marketing Through Data Integration
M100 B
2:15 PM - 2:45 PM
Building Your Brand
What All Brands Need to Know About the 'New Luxury' Market
M100 I
2:15 PM - 2:45 PM
So-Lo-Mo
Will Shoppable Mobile Ads Take the Store Out of the Store?
L100 H
2:15 PM - 2:45 PM
AI, VR & Beyond
AI: Personalized Marketing That Shoppers Respond To
L100 E
2:15 PM - 2:45 PM
2:45 PM - 3:15 PM
P2PI Closing Cocktail Reception
Exhibit Hall A
2:45 PM - 3:15 PM