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The Path to Purchase Expo (P2PX) brings together those responsible for strategic and tactical initiatives that drive sales at retail. To find out how you can gain access to a captive audience of leading brand marketers and retail executives who are responsible for reaching and engaging consumers along the path to purchase, contact Joanne Rentz at 917-373-8406 or

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The P2PX Experience According to Attendees and Exhibitors

“The Path to Purchase Expo allows our team the ability to meet face to face with leaders in this channel through the workshops, the show floor and most importantly through one on one interaction via our scheduled meetings or social gatherings. The knowledge shared will be utilized long after the Expo ends to set the stage for our upcoming annual business and promotional plans.”

— Director of Consumer Marketing & Planning

“We had a wonderful experience at the P2PX this year! The quality of attendees was outstanding and we saw great collaboration between other exhibitors as well. Expectations in terms of business leads and new business relationships will no doubt be exceeded. We will continue to invest and grow our relationship with the Path to Purchase Institute, and this is especially true of the Path to Purchase Expo.”

— VP, Shopper Marketing


“The Path to Purchase Expo is the most important shopper marketing event we attend. The collaboration with brands and the exposure to solution providers is invaluable for us in both strategic and tactical terms as we plan for next year and the years ahead. Every year we make new connections and find new opportunities, particularly in the rapidly changing digital and analytical specialties. This event keeps getting better.”

— VP, Marketing

“P2PX is a very concentrated show. It gets a very specific audience. Here you get to a really finite audience of shopper marketing folks and your message can be very targeted and on point. It’s been great!”

— VP of Client Marketing

“P2PX offers a chance for me to listen to how other retailers use new technology, to gain an appreciation for the concerns of the brands and to talk to the solution providers offering the newest and greatest so I can compare options.”

— Director, Database Marketing

“We’ve spoken to existing clients and leads... We’ve been able to be in the same room as our competitors which allows people to really compare and contrast the differences and standouts among companies.”

— Director of Sales & Client Relations