When Women Lead
Tuesday, October 2, 2018
1:00 PM - 4:30 PM
Minneapolis, MN
True innovation happens with representative leadership. 
The When Women Lead Symposium will help you and your company define a profitable way forward on the path to purchase by showcasing best practices for building a diverse organization enabled to best serve your customers. 
This half-day event will empower attendees via high-impact keynote addresses, an enlightening panel discussion and hands-on breakout sessions. Attendees will:
  • Discover how to structure your leadership team to better serve your customers.
  • Learn how to recruit and retain the next generation of shopper marketing leaders. 
  • Review examples of how female chief officers build brand loyalty by mirroring their top customers. 
BONUS: All symposium attedees also get a:
  • Ticket to the Women of Excellence Awards ceremony on October 3
  • Complimentary membership to the Network of Executive Women (NEW)
1:oo PM


Session’s focus on business strategies, change and profitable outcomes for organizations.

1:15 PM

Kicking Glass: The Unique Challenge for Women in CPG and Retail

Presentation of various NEW research studies which shows the challenge and root causes.

1:45 PM


Female leadership's role in business growth, from the view of a female CMO. 

2:15 PM
2:30 PM

Building a Future Work Force in Retail

Research presentation from Accenture along with panel of top women in retail, sharing how they're affecting change. 

3:30 PM

Deep Dive Case Study: PepsiCo WIN

PepsiCo has a strong commitment to increasing female participation in the workforce -- striving to increase the number of women leaders within its organization through recruitment and development initiatives around the world. PepsiCo’s Women’s Inclusion Network (WIN), a powerful and active employee resource group, aims at inspiring and empowering women in both the workplace and community on a global level. WIN continues to evolve, providing support through mentorship programs, access to discussion forums, access to cross-functional leaders and many more resources to enable representative leadership. A panel of PepsiCo executives share the forces impacting WIN and how meaningful changes lead to a more productive and sustainable workplace. Get inspiration from hearing about: 

  • the impact women have on every facet of PepsiCo's business, supporting and engaging women on all levels.
  • how WIN positively influences girls in the community on a global scale.
  • world class examples of how WIN advances and empowers female leadership through local, customized programs.
4:00 PM

Interactive: Roadmap to Change

Interactive table discussions and exercises for diagnosing, planning and implementing to obtain maximize results through female inclusion and leadership. 

4:45 PM


Topline observations and the opportunity for ongoing community. 

Speaker lineup includes:
Sarah Alter 
President & CEO
Network of Executive Women
Julie Quick
Head of Insights & Strategy,
Nancy Krawzyck
VP. Partnerships & Engagement,
Network of Executive Women
Esperanza Teasdale
Sr. Director, Shopper Marketing,
Christina Menendez
VP & General Manager,
PepsiCo Target Team
Ellen Webb
Sr. Director, Shopper Insights,
Who should attend:
Shopper marketing stakeholders across CPG manufacturing, retail and professional services that wish to better serve their customers by offering a more holistic shopper perspective. 
Path to Purchase Institute Members and NEW Members: $499*
Non-Members: $599* (includes membership to Network of Executive Women) 
*All symposium attendees also receive a complimentary ticket to the Women of Excellence reception. 
Thank you to our Advisory Board