Education is one of the of the cornerstones of the Path to Purchase Institute. We carefully vet our presenters to give our attendees the highest level of collaborative thinking. 
Learn more about our 2018 P2PX speakers by checking out their bios and session descriptions. 

Jennifer Mason
Mondelez International
Customer Director, Shopper Marketing
Partnership Programming: How to Make It Work for All

Kim McGough
Johnson & Johnson Consumer, Inc.
Shopper Marketing Lead, US Self Care - Pain
The Missing Middle: Insight Driven Shopper Media

Stephen McGowan
Mondelez International
RVP, Shopper & Consumer Activation
Partnership Programming: How to Make It Work for All

David Plachecki
The Coca-Cola Company
Sr. Shopper Marketing Manager
The Power of Social Advocacy

Cara Pratt
VP, Customer Communications Product Strategy & Innovation
Leveraging Brand Assets to Create Customer Connections & Drive Sales

Lauren Ruis
Mars Wrigley Confectionery
Shopper Marketing Manager, Convenience
Moment Targeting for Engagement, Store Traffic & Sales: A Case Study