Education is one of the of the cornerstones of the Path to Purchase Institute. We carefully vet our presenters to give our attendees the highest level of collaborative thinking. 
Learn more about our 2018 P2PX speakers by checking out their bios and session descriptions. 

Tom Edwards
Epsilon Catapult
Chief Digital & Innovation Officer, Agency
Gen Z and the Evolution of Experience

Blake Eisler
Oracle Data Cloud
Director, CPG Retail Client Solutions
Price Chopper's Circular E-volution

Craig Elston
The Integer Group
Global Chief Strategy Officer
AI's Collision with Commerce

Karen Firda
Campbell Soup Company
Shopper Marketing Lead, Campbell U.S. Sales
Keeping the Magic Alive in Anniversary Programs

Heidi Froseth
Executive Vice President - Omnicommerce
What All Brands Need to Know About the 'New Luxury' Market

Bob Gilbreath
Celebrating Success Without the Hard Sell

Byron Gilstrap
The Coca-Cola Company
Director, eCommerce Capability
E-Commerce Symposium: Engaging the Always On Shopper

Julie Herceg
American Greetings Corporation
Sr Manager, Retail Marketing
Celebrating Success Without the Hard Sell

Carol Heyducek
Wakefern Food Corporation
Shopper Marketing Manager
How Small Brands Can Play Big in Shopper Marketing

Jessica Irwin
Verizon Communications
Director, PNB & TE/Retail - Consumer & Marketplace Insights
Virtual Verizon Express: Redefining "Agile" Research

Derek Joynt
The Mars Agency
EVP, General Manager
How to Spend Smarter When You Can't Spend Bigger

Melissa Jurgens
InContext Solutions
GVP, Customer Success
Leveraging VR to Visualize and Evaluate Store Resets

Matt Keller
American Pet Nutrition
Brand Manager
How to Spend Smarter When You Can't Spend Bigger

Sarah Kitchen
McCormick & Co.
Sr. Marketing Operations Manager
AI: Personalized Marketing That Shoppers Respond To