Education is one of the of the cornerstones of the Path to Purchase Institute. We carefully vet our presenters to give our attendees the highest level of collaborative thinking. 
 
Learn more about our 2018 P2PX speakers by checking out their bios and session descriptions. 

Tom Edwards
Epsilon Catapult
Chief Digital & Innovation Officer, Agency
@blackfin360
Gen Z and the Evolution of Experience


Blake Eisler
Oracle Data Cloud
Director, CPG Retail Client Solutions
Price Chopper's Circular E-volution


Craig Elston
The Integer Group
Global Chief Strategy Officer
AI's Collision with Commerce


Karen Firda
Campbell Soup Company
Shopper Marketing Lead, Campbell U.S. Sales
Keeping the Magic Alive in Anniversary Programs


Heidi Froseth
Epsilon Catapult
EVP, National Shopper Commerce Leader
What All Brands Need to Know About the 'New Luxury' Market


Bob Gilbreath
Ahalogy
CEO/Co-Founder
@mktgwithmeaning
Celebrating Success Without the Hard Sell


Byron Gilstrap
The Coca-Cola Company
Director, eCommerce Capability
E-Commerce Symposium: Engaging the Always On Shopper


Julie Herceg
American Greetings Corporation
Sr Manager, Retail Marketing
@julieherceg
Celebrating Success Without the Hard Sell


Carol Heyducek
Wakefern Food Corporation
Shopper Marketing Manager
How Small Brands Can Play Big in Shopper Marketing


Jessica Irwin
Verizon Communications
Director, PNB & TE/Retail - Consumer & Marketplace Insights
Virtual Verizon Express: Redefining "Agile" Research


Derek Joynt
The Mars Agency
EVP, General Manager
How to Spend Smarter When You Can't Spend Bigger


Melissa Jurgens
InContext Solutions
GVP, Customer Success
Leveraging VR to Visualize and Evaluate Store Resets


Matt Keller
American Pet Nutrition
Brand Manager
How to Spend Smarter When You Can't Spend Bigger


Sarah Kitchen
McCormick & Co.
Sr. Marketing Operations Manager
AI: Personalized Marketing That Shoppers Respond To


Brian Kittelson
Match Marketing Group
SVP, Shopper Marketing and Commercialization
Sharpening the Impact of Shopper Marketing Through Data Integration


Ray Langton
Saputo Cheese Usa Inc
Sr. Product Manager
How Small Brands Can Play Big in Shopper Marketing


Lena Lewis
Mars Wrigley Confectionery
Director of Shopper Marketing
Celebrating the Seasons Through Storytelling Shopper Marketing