Wednesday, October 3

Insights to Activation

Hosted By: 
10:30 AM - 11:00 AM
 "Not Your Father's Shopping Cart": Tracking Technology's Impact on the Shopper Space
 
Presented By: GfK
1:00 PM - 1:45 PM
Keeping the Magic Alive in Anniversary Programs
 
Presented By: Campbell Soup Company and The Mars Agency
2:15 PM - 3:00 PM
Empathy & Virtual Reality: Unlocking Deep Human Insights with Emerging Technology
 
Presented By: TracyLocke
3:30 PM - 4:00 PM
Delivering
Measurable Results for Today's Retail Environment
 
Presented By: PureRED
 

Shopper Marketing Strategy

Hosted By: 
10:30 AM - 11:00 AM
Growing Your Business Through Excellence in Shopper Marketing Collaboration
 
Presented By: Edge Marketing and Smithfield Foods Inc.
 
1:00 PM - 1:45 PM
The Power of Social Advocacy
 
Presented By: The Coca-Cola Company
2:15 PM - 3:00 PM
How to Spend Smarter When You Can't Spend Bigger
 
Presented By: American Pet Nutrition and The Mars Agency
3:30 PM - 4:00 PM
Partnerships Programming: How to Make it Work for All
 
Presented By: Mondelez International and Evite

Retail Bricks & Clicks

Hosted By: 
10:30 AM - 11:00 AM
Re-Imagining Retail: How to Attract Engage, Execute & Measure
 
Presented By: WestRock
1:00 PM - 1:45 PM
 You Want Me To Buy Where? Creating Success in Unexpected Retail Channels
 
Presented By: Shoptology and Dean Foods
2:15 PM - 3:00 PM
Price Chopper's Circular E-volution
 
Presented By: Price Chopper Super Markets and Oracle Data Cloud
3:30 PM - 4:00 PM
It Takes Two: The Auspicious Marriage of Environmental Design & Retail Communications
 
Presented By: FCB/RED and Chute Gerdeman 

P2P Disruption

Hosted By: 
10:30 AM - 11:00 AM
Planning for the Unplanned: Driving the Future of Impulse
 
Presented By: PlanetRetail RNG
1:00 PM - 1:45 PM
The Missing Middle: Insight Driven Shopper Media
 
Presented By: Upshot and Johnson & Johnson Consumer, Inc.
2:15 PM - 3:00 PM
Celebrating the Seasons Through Storytelling Shopper Marketing
 
Presented By: Mars Wrigley Confectionery 
3:30 PM - 4:00 PM
Digital Disruption of Grocery: Beyond the Endcap
 
Presented By: Pinterest

The Future of Shopping

Hosted By: 
10:30 AM - 11:00 AM
Generation Z & the Evolution of Experience
 
Presented By: Epsilon Catapult
1:00 PM - 1:45 PM
AI's Collision with Commerce
 
Presented By: The Integer Group
2:15 PM - 3:00 PM
How Clorox Delivers Compelling Shopper Content in the Age of Voice
 
Presented By: TPN and The Clorox Co.
3:30 PM - 4:00 PM
Face Forward: The Future of Facial Recognition in Driving Shopper Loyalty
 
Presented By: Advantage Solutions
Thursday, October 4

Loyalty & Personalization

Hosted By: 
10:30 AM - 11:00 AM
The Future of Brand Loyalty: How to Inspire Loyalty for the Shopper of Tomorrow 
 
Presented By: Narvar
1:00 PM - 1:45 PM
You Had Me at ROI: Personalizing the Media Mix for Maximum Impact
 
Presented By: Valassis Digital and EnsembleIQ
2:15 PM - 2:45 PM
Sharpening the Impact of Shopper Marketing Through Data Integration
 
Presented By: Match Marketing Group

AI, VR & Beyond

Hosted By: 
10:30 AM - 11:00 AM
Virtual Verizon Express: Redefining "Agile" Research
 
Presented By: Verizon Communications and Decision Insight Inc. 
1:00 PM - 1:45 PM
Leveraging VR to Visualize and Evaluate Store Resets
 
Presented By: InContext Solutions, Walgreen Co. and The Coca-Cola Company
2:15 PM - 2:45 PM
AI: Personalized Marketing That Shoppers Respond To
 
Presented By: Momentum Worldwide and McCormick & Co.

Building Your Brand

Hosted By: 
10:30 AM - 11:00 AM
Join the Brand: Understanding Brand Communities and the Need to Belong
 
Presented By: Moosylvania
1:00 PM - 1:45 PM
How Small Brands Can Play Big in Shopper Marketing
 
Presented By: Partners and Napier, Saputo and Wakefern 
2:15 PM - 2:45 PM
What All Brands Need to Know About the 'New Luxury' Market
 
Presented By: Epsilon

Omnichannel Solutions

Hosted By:
10:30 AM - 11:00 AM
How an Omnichannel Approach Drove Results for the Eggo Waffle Bar Truck
 
Presented By: Inmar and Kelloggs
1:00 PM - 1:45 PM
Leveraging Brand Assets to Create Customer Connections & Drive Sales
 
Presented By: 8451 and PepsiCo
2:15 PM - 2:45 PM
Celebrating Success Without the Hard Sell
 
Presented By: Ahalogy and American Greetings

So-Lo-Mo

Hosted By: 
10:30 AM - 11:00 AM
Moment Targeting for Engagement, Store Traffic & Sales: A Case Study
 
Presented By: Aki and Mars Wrigley Confectionery
1:00 PM - 1:45 PM
Retailer Performance Marketing - Moving Cases with Data, Content and Technology
 
Presented By: Albertsons and Quotient
2:15 PM - 2:45 PM
Will Shoppable Mobile Ads Take the Store Out of the Store?
 
Presented By: Verve
Interactive Session: Roadmap to Change 
Presented by: Julie Quick, Shoptology