Full Name

Paul Koop

Job Title

Senior Sales Director

Company

Quotient

Speaker Bio

Paul has an extensive experience in CPG sales drivers and analyzing marketing performance. He started his career with Nielsen where he lead market mix modeling efforts with P&G brands (Pampers, Luvs, Iams & Olay). During his time at Nielsen he lead innovation of ecommerce market mix modeling and defining standards to identify incremental volume. Paul now is the Quotient Team Leader supporting Albertsons J4U Digital Coupons and Albertsons Performance Media partnership. He has driven industry innovation and adoption of digital marketing and couponing across major multiple CPGs in both national and CRM efforts. Paul’s ability to blend data with real world business challenges has been key to drive strategic adoption of digital and unlocking efficiency and increasing ROI within CPG investments.

Paul earned is BS in Mathematics from Ohio State University. Paul and his wife Cassie, have a son and two dogs where they now reside in Boise, Idaho