Full Name

Brendan Witcher

Job Title

Vice President / Principal Analyst, Digital Business Strategy

Company

Forrester Research

Speaker Bio

Brendan Witcher is a marketing and strategy analyst serving digital business professionals. He is a leading expert on commerce, consumer behavior, and evolving trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline channels, as well as vendors that help facilitate delivery of today's leading strategies and tactics in digital excellence.

In his research, Witcher covers such topics as customer experience management, personalization capabilities, consumer engagement strategies, omnichannel development, and conversion optimization for verticals that include retail, hospitality, CPG’s, branded manufacturers, B2B, media, entertainment, and travel. Though he applies this knowledge to a wide variety of industries, he spends the majority of his time advising companies that are at the forefront of dealing with digital disruption.

In addition to keynoting at global industry events and advising executive teams on digital strategy, Witcher is routinely sought after for comments and insights by industry media such as CNBC, Bloomberg, CNN, Fox News, PBS, The Economist, Forbes, Time, The Wall Street Journal, and USA Today.