Full Name

David Plachecki

Job Title

Sr. Shopper Marketing Manager

Company

The Coca-Cola Company

Speaker Bio

Before joining the Coca-Cola organization, David Plachecki held several marketing and brand management positions. Most recently, Plachecki was the brand manager for the primary profit-driving category, machine consumables, at Bissell Homecare, Inc. During his tenure with Bissell, Plachecki drove his brand portfolio sales to +9% and +5 share points after a three-year decline prior to his arrival. This was accomplished through a strategic mix of brand repositioning, new product development, and targeted shopper marketing campaigns.

Prior to Bissell, Plachecki spent nine years with Daymon Worldwide, a leading global company specializing in private brand marketing and sales. As the senior marketing manager, he was embedded onsite within the Meijer organization and led all of the branding and marketing for Meijer’s store brand program that accounted for over 20% of total company sales. He developed the annual consumer marketing plan which secured over $13M in funding and included a comprehensive ROI analysis that delivered 113% to plan in 2011. Plachecki also spent three years in Client Service at The Nielsen Company.

In his current role at Coca-Cola, Plachecki is responsible for developing world-class, insight-driven marketing programs and championing all shopper marketing initiatives with his customers to deliver our business plan. A few of his key accomplishments thus far have been the activation of Meijer’s Coke with food program “All Together Meals” which has consistently grown Meijer’s prepared deli conversion along with increases in the number of trips and baskets with the combination of prepared deli items and Coca-Cola products. Another noteworthy program was the “Taste the Rivalry” program that created a meaningful, interactive social experience for shoppers at the Coca-Cola Kitchen prior to kick off at the U of M vs. OSU football game.

Plachecki, his wife, Sally, and their three children live in Grand Rapids, MI and enjoy everything that the four seasons in Michigan have to offer.