Shopper Marketing Manager, Walmart
After a decade in the agency industry servicing the world’s largest brands, Whitney Cooper started her career at Kellogg’s to lead shopper marketing for Walmart’s morning foods and frozen customer account before being promoted as the e-commerce lead for Walmart US. Her career was founded in traditional brick and mortar advertising and she has spent the last six years focused on omnichannel go-to-market retail activations and key customer development. Relationship focused with an equal passion for process and figuring out a way to create tangible cross-functional success within an organization- her go to life strategies are “fail fast” and “how do we get to a yes?”
While she is not hanging out with Tony the Tiger and Toucan Sam, Cooper loves spending time with her family, working out and figuring out new skills for Alexa.