Driving Sales in a Mobile World

Date & Time

Wednesday, October 3, 2018, 9:00 AM - 9:30 AM


Today's mobile-first society has fundamentally shifted consumer behavior. As a result, consumers have more choices than ever before for where to discover and purchase products and services. In this session, Dave Sommer, Director of CPG, Shopper Marketing and E-Commerce at Facebook, will discuss how CPG and retail brands can navigate the disruption and drive business results in the new mobile world.


Attendees will learn:

  • Major consumer media consumption and creative shifts happening in the age of mobile.

  • The challenges and opportunities that CPGs face as a result of mobile-first disruption.

  • How Facebook is helping CPGs take advantage of these consumer shifts to drive business outcomes.

Location Name

Exhibit Hall A, Keynote Theater

Full Address

Minneapolis Convention Center
1301 Second Ave. South
Minneapolis, Minnesota 55403
United States