Ahold Delhaize is one of the world's largest food retail groups in both supermarkets and e-commerce, serving more than 50 million customers each week in the U.S., Europe and Indonesia. As part of the massive, ongoing integration of its merged Royal Ahold and Delhaize Group brands, the chain is implementing a set of commercial strategies are tailored to each banner.
The goal? Strengthening each banner's market position while taking advantage of the vast economies of scale provided by the merger.
As the food retail industry rapidly changes Ahold, through its "Better Together" strategy, has placed itself at the forefront of issues that matter most to shoppers: sustainable retailing, responsible sourcing, localizing community support and helping its customers make healthier choices.
Attendees will learn:
Why "buying better" and "operating smarter" - everything from in-store robots to grab-and-go convenience options, are changing business practices.
How Ahold Delhaize used shopper insights to create a localized approach to connect with customers and the communities they serve.
Why investing in the "customer proposition" of affordability, own brands, fresher/healthier options, and localized, personal services, are game changers.